Jen Zahuranec, Case Western Reserve: Member Spotlight Series

//Jen Zahuranec, Case Western Reserve: Member Spotlight Series
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Jen Zahuranec, Conference Services Manager of the Case Western Reserve Dively Conference Center, is a newly minted ISES member with the goal of increasing her education and B2B engagement! We think she’s come to the right place. Let’s welcome her as we look forward to aiding her through her journey as an ISES professional.

* What led you to sign up with ISES?

Transitioning from the hotel industry, when I first took the job as Conference Services Manager at the Dively Conference Center I was AMAZED that I would be working a “traditional” schedule”, aka weekends off. I’ve been in my position for over a year, and I understand the day-to-day demands — suddenly I find myself missing the social events that I used to spend countless weekends on.

I need to learn more about how to market the Dively Conference Center, and ISES will give me the education needed as I develop my skills as an events professional. My goal is that by this time next year, we’ll be booked with holiday parties, corporate receptions and dare I say it… weddings!

* What’s something fun that people might not know about CWRU?

Four years ago, the city’s Brite Winter event was dreamed up by a couple of CWRU grad students. They decided to start a new festival, and the twist though was that it was going to be held outside… in the winter… in Cleveland!

Thanks to their planning and also the support from local bands, businesses and fans, it is (unofficially) the biggest event of the year in Ohio City!

* What’s your proudest moment as an events professional?

I think my proudest moment was being apart of my first CWRU graduation ceremony. Every semester I assign the classroom space needed for the Executive MBA Program, and I know the challenges students face with balancing a full-time job, family and education.

On graduation day I get to see another side of the students. No longer are they tired and stressed — they are care-free, energized and have the biggest smiles I’ve ever seen. To know that I had a part in planning the logistics of their perfect day gives me the biggest sense of pride that I could ever ask for.

 * What is the best industry advice you’ve ever received?

Answer the phone with a smile on your face. An inquiry call is the first interaction most of us have with our clients. If we come across stressed or annoyed with the call because it pulled us away from what we were working on, the client is going to feel unimportant.

Smiling on a call is the easiest way to keep things light and the conversation moving. Would you want to do business with someone who sounds annoyed with your call, or someone that sounds happy?

* Is there anything extra you’d like to share with the ISES Cleveland community?

Thank you for welcoming me with open arms at the ISES Member Orientation meeting. Is was so great to see so many familiar and new faces. A great first impression was made, and I can not wait to see where ISES is going to take me professionally!  

By |2016-10-27T11:42:03+00:00February 21st, 2014|Member Spotlight|0 Comments

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