ISES is the group for the creative events professional, and nothing tied that sentiment together than speaker and celebrity wedding planner Sasha Souza’s quote, “Be yourself — everyone else is taken.”
The annual Big Wedding Event of ISES Cleveland is always a fantastic celebration of wedding trends, colors and ideas, and this year was no different! ISES Cleveland member Trinity Cathedral in downtown Cleveland was this year’s site, and hosting the event in a gorgeous church event space created a new level of majesty and circumstance.
Our lighting set the stage for a night of learning, food and friendship!
Sasha shared stories of success with clients through listening skills (“The client will tell you everything you need to know.”) and “talking to them like a confidant. Every client is unique, and so is their story.”
She maintains a fierce loyalty to the vendors she trusts and have contributed to her success, as well. “I won’t take a job if it compromises the vendors who made me who I am now.”
Sasha delivers events unique events to every client, a process partly aided by a questionnaire she provides to everyone she plans events for.
Questions like “How do you spend your holiday?”, “Can you describe your living space?” and “What are your favorite visuals from our previous events?” enable Sasha to get a clear picture of how to deliver exactly what a client will love.
Evers Photography captured the evening in splendid detail!
Sasha’s commitment to excellent is one every ISES Cleveland member and events professional can be inspired by. “If I can’t do it at 100%, I won’t do it at all.”
We look forward to continuing to foster that message to events professionals throughout the area, starting with our next event, the annual Membership Drive! Attendance is free, featuring tons of prizes and incentives to bring a friend. Find out more and register today!
TEAMWORK EVENT SPONSORS FOR THE BIG WEDDING EVENT