Lauren Sarnoff Atwaters, owner of Ten23 Designs
From an early appreciation of art, Lauren has developed a successful career utilizing her God-given gift to share her passion with many. As a young bride, Lauren took on several DIY projects and blogged tutorials along the way. After building a following, she began receiving requests to have items created for other brides. She soon decided to open her first online shop. Although this started as a hobby in the beginning years, she reached a point when she realized her potential and Ten23 Designs was born. Thus began her path to creating her empire.
Once she connected with her brand identity, she knew she wanted to produce unique elements for her custom event décor clients. Allowing her creativity to lead her, Lauren has set a standard in custom event décor.
Lauren’s work has been recognized in print publications such as Munaluchi Bride, The Celebration Society formally known as Occasions, Oh Brides Magazine, Women’s Day and other industry magazines as well as online publications including Hostess with the Mostess, Essence, People, Style Me Pretty, Disney blog and countless others having been published well over 300 times.
Lauren believes it is important that her products stand out as a representation of her brand just as she believes that her clients’ events should be a unique representation of their brand. Lauren does not identify herself as a product maker or manufacturer. She is an artist that produces custom pieces that create emotions and memories.