Cher Przelomski, CSEP – CEO, Planning Factory International
Cher is a pioneer in the events industry, and was a Founding Member of the (original) International Special Events Society (ISES). Cher served the industry on many Boards immediately after the formation of ISES, but most notably as VP of Education in 1990 and 1991; and under her direction the first Certification Program was designed and implemented. Cher also served as the President of the Foundation Board of Education, now known as Search.
Cher was one of the first in the industry to recognize that events could be a strategic part of corporate marketing plans. Tapping into marketing budgets and positioning events as tools of marketing and economic development solidified PFI’s differentiation in the marketplace, and remains so today.
In 2008, Cher and a Bermudian partner opened Planning Factory Bermuda, now the premier Event Marketing and Management firm on the island, serving client notables such as Bacardi, HSBC, Fairmont properties, Rosewood Tucker’s Point and their clients, Ernst & Young, Butterfield and many insurance and reinsurance clients island-wide.
Planning Factory International and Planning Factory Bermuda are award-winning companies for their creative, cutting edge strategic event designs. Cher’s companies’ commitment is to quality, service, fairness and education while maintaining strong client and vendor relationships.